Travel and Tourism Industry Environmentally Responsible...

In travel and tourism industry, the focus on the environmentally responsible behaviour has grown dramatically over the years from hardly being talked about to has been a major concern (Gustin Weaver, 1996). Deterioration of the environment happened from the growth of the global economy, over consumption and utilization of natural resources. Everyone in the world faces great challenges from the climate changes that have occurring now dues to the human-induced greenhouse gas emissions and fossil fuel combustion. From the climate changes, it can cause severe negative outcomes such as increase temperature, rising in sea levels, increased in the pollution in air and water, loss of animal and plant habitat, oceans circulation disruption, and†¦show more content†¦Thereby, protecting the environment has become a major issue in society (Krause, 1993 and Easterling, Kenworthy Nemzoff, 1996). According to Brown (1996), it is stated that it’s become an important of the environm entalism in the marketplaces as consumers are recognizing the importance of people to protect the environment. Hence, increasing number of individual committing the environmentally friendly behaviour can be led by increasing the awareness of the seriousness of the environment problem (Kalafatis, Pollard, East Tsogas, 1999). Despite of all of the concern by the customer and citizens towards the negative consequences for the environment and the changes in the practices in the hotel towards the green hotel, still we cannot see clearly in depth about the customer actual perceptions toward the problems and the changes in the industry especially hotel industry. Primary indicator of attitudes towards environmentally compatible behaviour is perceived importance of the environment which is related to the degree to which consumer express their consciousness’s of environmental issues. (Amyx, DeJong, Lin Wiener, 1994 and Laroche, Bergeron Barboro-Forleo, 2001). Environmental issues, such as global warming, ozone depletion and habitat destruction are increasingly concerned by the consumer nowadays. Purchasing decision of the individuals canShow MoreRelatedGreen Innovation in Tourism for Economic Sustainability Essay examples1029 Words   |  5 Pages The tourism sector has undoubtedly become one of the globe’s foremost drivers of economic development, sustainability and progress. This is because its rate of growth, links to other economic sectors as well as dependence on a relatively unblemished natural environment puts it into an inimitable position from an economic sustainability and development perspective. In the same breath, tourism has been singled out as one of the key sectors that can play a leading role in the world’s transition toRead MoreBusiness Feasibility Operations And Strategy : Green Divers1639 Words   |  7 Pagesearning a degree in sustainable tourism management and hospitality. I am an outdoor enthusiast, big mountain snowboarder, and a professional PADI scuba Divemaster, who loves adventure and travel. My future career goals include working in the field of sustainable tourism management, internationally, among professionals who have the same perspectives and interests that I do. These perspectives include creating and implementing sustainable development goals into tourism destinations and organizationsRead MoreThe Tourism Industry in Malaysia3987 Words   |  16 PagesINTRODUCTION Malaysia has long been one of the world’s best kept tourism secrets. It is an ideal tourism destination in so many different respects as it offers a wide range of diverse attraction to suit all tastes and most importantly, at relatively affordable prices. Figure 1: Map of Malaysia Lying just north of the equator, Malaysia is located at the south of Cambodia and Vietnam and north of Singapore and Indonesia. More than one thousand islands are part of Malaysia with some 38 designatedRead MoreAdvantages of Tourism in Cambodia1901 Words   |  8 Pagesof Tourism Advantages of Tourism I n the world, there are a lot of countries to visited, and in one country there are a lot of tourisms that come from all over the world. Like in Cambodia a according to the Ministry of Tourism rate on 2013, Cambodia had welcome 1,500,000 tourisms that come from all over the world such as Korea, Japan, United Stated, French, Vietnam, Thai, Laos, Singapore, Africa, ...etc. Tourism is a collection of activities, services, and industries that deliverRead MoreThe Alternative Forms Of Tourism2904 Words   |  12 PagesTravel with Meaning Do you enjoy traveling, either domestically or abroad? Do you walk, bike, drive, or take any transportation while you travel? If you do, have you ever thought about the way that you travel can actually affect the destination socially, economically, culturally and environmentally? These are questions that you should ask yourself if you want to become a sustainable traveler. There are ways to make your travel more sustainable and responsible by making the right choice from the modesRead MoreEssay about Tourism1253 Words   |  6 Pageslargest industries. According to the World Trade Organization, 600 million people traveled to see â€Å"environmental areas† in 2000, spending more than 500 billion U.S. dollars. This makes ecotourism one of the world’s number one earners, ahead of automotive products, chemicals, petroleum, even food . nbsp;nbsp;nbsp;nbsp;nbsp;But, what exactly is ecotourism? Ecotourism happens to be a special branch of tourism. The Conservation International defines it best saying it is â€Å"responsible travel that promotesRead MoreEcotourism in the Galapagos Islands, Costa Rica and Tanzania1765 Words   |  8 PagesWhen it comes to the topic of ecotourism, most of us will readily agree that it is a less harmful alternative to mass-tourism and that it promotes responsible and low-impact travel to areas where flora, fauna and cultural heritage are the primary drawing power. Where this agreement usually ends, however, is on the question of what the impact of ecotourism actually is and what its long-term consequences are. Whereas some are convinced that ecotourism provides the basis for sustainable developmentRead MoreThe Pros and Cons of Ecotourism2138 Words   |  9 Pagesis defined as responsible travel to natural areas that protect the environment and improve the welfare of local people (Inte rnational Ecotourism Society (TIES), 2005). It also follow certain principles such as minimize impact, build environmental and cultural respect, provide financial benefits to local people (TIES, n.d.). Global ecotourism began in 1990, and has been growing 20-34% per year, especially in 2004, ecotourism was growing globally 3 times faster than the tourism industry as a whole; withRead MoreHotel Employees’ Attitude and Participation in Environmental Management: A Case Study of Novotel Bangkok Hotel in Siam Square, Thailand. 3781 Words   |  16 PagesThailand tourism plays an important role in its economic development and the hotel business is part of it. Tourism industry and hotel businesses are influence and supporting each other. The activities of hotel businesses are issues that had a much impact on the environment. The global warming phenomenon has been dramatically increasing. Environmental crisis has become one of the world’s most serious problems to be concerned about caused by increasing world population. People had doubled the consumptionRead MoreEnvironmental Impacts of Tourism6014 Words   |  25 PagesENVIRONMENTAL IMPACTS OF TOURISM | | he quality of the environment, both natural and man-made, is essential to tourism. However, tourisms relationship with the environment is complex. It involves many activities that can have adverse environmental effects. Many of these impacts are linked with the construction of general infrastructure such as roads and airports, and of tourism facilities, including resorts, hotels, restaurants, shops, golf courses and marinas. The negative impacts of tourism development

Ethics in Retail Industry - 5435 Words

Ethics in Retail Industry Name: Ratul Kumar Sarkar Registration Number: 4033/19 Indian Institute of Management Calcutta Mail - Proposal on assignment in ... https://mail.google.com/mail/u/0/?ui=2ik=4f81452ae6view=ptq=san... Ratul Kumar Sarkar Proposal on assignment in Business Ethics 2 messages Ratul Kumar Sarkar To: sanjana_tta@iimcal.ac.in Cc: ranjanm@iimcal.ac.in Name: Ratul Kumar Sarkar Reg No: 4033/19 Section: B Project type: Individual Project Title: Ethics in Retail Industry Scope: As a cornerstone of any organization and individual while interacting with various stakeholders, inside a retailing industry certain standards are followed to guide the decision making moments. The scope of the article includes study of these†¦show more content†¦Typically common unethical practices in the retail industry such as exploitation of workers, overemphasis on profitable products, unethically fixing prices on products, unethical issues of promotional campaign and their negative effects on consumer mindset are discussed in detail. Afterwards unethical practices in green retailing, the latest buzz of the retail industry in India are also discussed with examples from international retail chains. Also the issues with online retailing that security with online cus tomers, invasion in privacy in terms of personal information are mentioned in detail. Finally in the end some recommendations for the top management team are prescribed to reconsider the policies and code of conducts in the company to handle such ethically troubling situations. 1 Table of Contents: Introduction:........................................................................................................................................... 3 Types of Ethical Problems in Retail Sector: ............................................................................................. 4 Common unethical practices in Retail Marketing: .................................................................................. 4 Exploitation of Workers:Show MoreRelatedRetail Market Of The Retail Industry1726 Words   |  7 PagesHISTORY Retail is the selling of services or goods to consumers to gain a profit. The retail industry is one of the most important and profitable industries in the world economy today. 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Gell Cell Essay Example For Students

Gell Cell Essay Introduction:The new Gel Cell by Alcatel is a mobile phone for specified markets. It is very small, the gel is the actual battery, it comes in many colours, and the most important factor is that it is disposable. It has been developed because of the large demand to produce new products in the over saturated mobile phone market.It is a new product with an unfamiliar concept; therefore the advertising campaign is key to the success of the Gel Cell.This part of the plan is the creative brief.The extensive advertising campaign will include these markets:1.Senior citizens2.Youth age 6-173.People in an emergencyThe forms of media used to advertise the Gel Cell are:1.Television2.Newspapers3.Radio4.Magazines5.Internet6.Cinema7.Outdoor advertising8.Transit advertising Campaign 1: Have you got your Gel?Target:Youth age 6-17, parents, people in an emergencyYouth are the perfect target for the Gel Cell. They like to talk on the phone, because they think it is cool. Parents do not want to trust t heir children with a 150 mobile phone that will most likely be lost or stolen. So parents will also be targets in this campaign. With the help of this campaign, kids will think it is so cool to have a Gel Cell and parents will be more than happy to buy them for their kids because it is economical and keeps their kids safe. Television:Set in a mall. A fast speed pan of kids hanging out, boys skateboarding in the entranceway, girls talking in a group, and boys throwing something colourful around. The colour of everything in the commercial is not very bright, but the phones that they will all be carrying and throwing around are all very bright. There will be upbeat music playing and there will be sounds of laughter. Then the screen will go to black and in bright colours it will say:This will arouse interest about what they all have and are using in the mall. Kids will talk about it and guess what they all have. This will be shown during popular times on TV where most kids will be watch ing: Friday or Saturday nights and during frequently watched television shows. There will be similar ads and slowly there the kids will start actually using them as phones and then the screen will go to black and it will say: Coming to stores near you December 1stAfter they understand that it is a mobile phone then there will be a campaign that explains why they are different from other phones. There will be a white background and the different colour phones will rotate around in a circle, showing the many different colours. Then there will be cartoon of a person talking on the phone and a clock on the wall run down for an hour. The cartoon person tosses it in the garbage and grabs another one from a drawer. And walks out the door.A voice says: Talk it up, toss it out. Then there will be a black screen that says:Cinema:Show a longer version of the first advertisement. Make sure to position it at the right movies that kids would see, and maybe would see with their parents as well. R adio: This is a good medium to address what the Gel Cell actually is and address the practicalities. There will be boppy music in the background. A youths voice can say, Pink, Green, Blue, Orange, Red, ClearWhat is your mood? Talk it up, toss it out. The first 100% biodegradable mobile phone. Gel Cell, by Alcatel. This can be played on pop stations that cater to young listeners. Online: This will be a good form of advertising when, the kids are still not sure what the product is that everyone is playing with in the mall. They can search on the web for the product and there will be a web site giving clues about the product, creating interest. Newspaper:Youth are not very likely to be reading the newspaper so this aspect would be directed more at the parents. This would emphasize the benefits of buying the Gel Cell for their kids. There would be a picture of a crying kid standing in a parking lot, and the line could say, Does your child have their Gel?Then right next to it could be a picture in the same deserted parking lot, except this time it is a picture of someone the parents age and they obviously have a flat tire.They are reaching for their phone but it has no signal. And the line will say Do you have your Gel?Magazines:This is a very important medium for both young boys and girls. Girls read many teenybopper magazines and boys read many video game magaz ines. There must be adverts in all of these. These should be bright, eye-catching adverts. The girls magazines should focus on all of the different colours and how cool it is have one, because everyone has one. Following the Have you got your Gel Campaign, there could be a picture of a group of girls hanging out, all holding their different Gel Cells and one girl standing outside of the group, she has an exaggerated frown on her face. Underneath is the line: Have you got your Gel? For boys in their magazines, there will be ads with boys throwing them around and throwing it into a bin, as a game. It will say, Talk it up, Toss it out. And in the corner it will say, Have you got your Gel?Outdoor advertising:Billboards: It is very important to catch attention. People have only 6-10 seconds to look at it. Since an important aspect to the campaign for youth is the colours, the posters should be bright. The ads will use day glow colours to get attention. It should be simple. Since this age group doesnt drive, they will not pay attention to billboards as much, so they will be more marketed to the parents. It can show a picture of a person on a deserted road, and on the top it can say, Do you have your Gel? There can be a series of these in a row to keep attention for longer than 6 seconds. One can say Stranded, the next can show a person that is stranded, and out of batteries on their regular mobile it can say run out of batteries And the next can show the person standing there pondering with a ? And the last one can show a taxi there with her Gel Cell in the other and I can say, Have you got your Gel? Another form of outdoor advertising is in bus stations. These will be effective by schools. There can be pictures of the phones in different designs. They can say Talk it up, toss it out. And at the bottom it can say, Have you got your GelTransit advertising:Make advertisements similar to the magazine adverts above where people are waiting for the Tube to come. On the e scalator going up or down, there can be pictures similar to the billboards, or pictures of a different colour phone going up the escalator and the slogan can switch off between Talk it up, Toss it out and Have you got your Gel?Campaign 2: In a pinch youre covered for penceTarget: Senior citizens Senior citizens are a segment of the market that is untapped in the mobile phone market. Yet, the Gel Cell could be a great product that could really help out senior citizens in a jam. They will be hesitant at first. But once they realize the benefit, they will become loyal customers. The Gel Cell is perfect for this segment because it is not a big investment, and it serves the exact purpose they need from a mobile phone safety. Many senior citizens realize the benefit from having a mobile phone while driving, for emergency purposes, but many do not want to spend the money for a mobile that they will rarely use. The products attitude for them will be about safety. It will be sold around plac es where they would see them, for example, near the pharmacy in the chemist. It will also be useful to place the phones around their house in case of an emergency. Television: These advertisements will focus on the practicality of the Gel Cell explaining exactly what it is and how it can help them. It will be showed during daytime game shows, and other regularly watched television shows by senior citizens. There can be a series of ads that show stranded senior citizens and then they realize that they have a Gel Cell and they are saved! Then the line could say, In a pinch youre covered for pence. .uc5700b99f0e83fc5ff597c62d54f5598 , .uc5700b99f0e83fc5ff597c62d54f5598 .postImageUrl , .uc5700b99f0e83fc5ff597c62d54f5598 .centered-text-area { min-height: 80px; position: relative; } .uc5700b99f0e83fc5ff597c62d54f5598 , .uc5700b99f0e83fc5ff597c62d54f5598:hover , .uc5700b99f0e83fc5ff597c62d54f5598:visited , .uc5700b99f0e83fc5ff597c62d54f5598:active { border:0!important; } .uc5700b99f0e83fc5ff597c62d54f5598 .clearfix:after { content: ""; display: table; clear: both; } .uc5700b99f0e83fc5ff597c62d54f5598 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc5700b99f0e83fc5ff597c62d54f5598:active , .uc5700b99f0e83fc5ff597c62d54f5598:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc5700b99f0e83fc5ff597c62d54f5598 .centered-text-area { width: 100%; position: relative ; } .uc5700b99f0e83fc5ff597c62d54f5598 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc5700b99f0e83fc5ff597c62d54f5598 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc5700b99f0e83fc5ff597c62d54f5598 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc5700b99f0e83fc5ff597c62d54f5598:hover .ctaButton { background-color: #34495E!important; } .uc5700b99f0e83fc5ff597c62d54f5598 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc5700b99f0e83fc5ff597c62d54f5598 .uc5700b99f0e83fc5ff597c62d54f5598-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc5700b99f0e83fc5ff597c62d54f5598:after { content: ""; display: block; clear: both; } READ: Ky history EssayCinema: This can follow the same lines as the television ads, but they will go into more detail about what the phones are. After the scenario about the stranded senior citizen deserted. While the senior citizen is talking on the phone there will be a voice over with a person saying 3 a phone, one hour of call time, small enough to fit anywhere, just enough to get you out of a pinch. Radio:Italian music playing for a few seconds, then hear a car putter out, the music screeches to a stop. Only birds can be heard in the distance. An ominous voice says, Stranded? Lost? Confused? Do you have a phone? Then another voice says, Gel Cell: In a pinch youre covered for pence. Newspaper:This would be a good form of media for senior citizens, as they are avid readers of the paper. This is a way to show them what the phone is about. There could be ads right next to each other. One would be of a scenario where they really need a phone, like being lost, stranded, or hurt with a Gel Cell in reaching distance. With the line, Gel Cell: In a pinch, your covered for pence. Then next to that ad there would be a picture of the phone. There will be a picture of the phone; there will be arrows pointing to the on button. Brochures: This would be placed in doctors offices, and at chemists. It would be with the brochures on different diseases and treatments. It would be something to read while they waited for the doctor or the prescription. It would describe exactly what the phone does and how it can be used. It will emphasize that it is inexpensive and necessary for safety.